Diversity & Inclusion

Our Commitments

Our Commitments:

As an agency we are deeply committed to building an environment that cherishes and celebrates diversity of gender, ethnicity, age, sexual orientation, religious beliefs and socio-economic background.

We hold ourselves accountable for this by publishing the agency’s performance against the following KPIs every six months.


KPI Target Jan 2023 Jul 2022 Jan 2022 Jul 2021 Jan 2021 Jul 2020
Percentage of core team from ethnic minority backgrounds 30% 20% 28% 26% 16% 12.5% 0%
Percentage of leadership team from minority backgrounds 20% 0% 0% 0% 0% 0% 0%
Percentage of women in core team 50%+ 70% 66% 68% 66% 50% 20%
Percentage of women in leadership team 50% 50% 42% 37.5% 20% 20% 20%
Percentage of employees without a university degree 10% 3% 5% 5% 8% 16% 16%


Our Actions:

We seek to back up our commitment to diversity and inclusion with concrete actions. Below are some examples:

– We participate in the PRCA’s PR & Communications Assistant Standard program and currently have two fantastic apprentices working and studying in the agency.

– We were one of the first signatories of the PRCA’s Accessible by Design initiative to help people who struggle to access content and communications as a result of a disability.

– To support the health and wellbeing of all employees, every member of the Fight or Flight team is a trained, mental health first-aider.