We developed an integrated creative content and social media campaign that brought to light the risk and reward of miracle drug discovery, encouraging R&D scientists to ‘Keep Pushing’ for the good of humanity.

The campaign ran in four waves:

– A beautifully shot brand film showing the parallels between space exploration and drug discovery, and how Wolters Kluwer helps to manage and mitigate risk.

–  A series of social media stills that ‘humanized’ risk owners in pharma – from CFOs to auditors to lab managers – in tender, personal situations outside work.

– A prospecting webinar with famous astronaut Captain Scott Kelly, who spent 300 days in space, and Wolters Kluwer CEO Wolters Kluwer discussing risk in exploration

– A podcast series spotlighting some of the biggest names in pharma, including Sir John Bell, Microsoft’s Peter Lee, Novartis’s Bertrand Bodson and Michelle Nunn of CareUSA.