Founded in 2020 by three ex-Weber Shandwick leaders, Charlie Meredith-Hardy, Joe Walton and David Woodward, Fight or Flight specialises in integrated B2B campaigns that deliver both emotional and commercial impact.

Today, B2B brands battle for attention in the same crowded space as everything else. Fight or Flight is a creative communications agency that enables B2B brands to compete.

Our team of 60 PR, social and branded content experts are on a mission to rid the world of tedious whitepapers, building earned, owned and social campaigns that turn heads and make headlines.