GEO Navigator
AI at Fight or Flight is built on a simple belief: modern communications require modern tools. That’s why we’ve developed GEO Navigator, our agency-wide approach for helping brands appear where decisions are increasingly made — inside AI.
GEO Navigator combines our People, Process and Tech pillars to help clients show up in machine‑generated answers, mapping the each stage of the buyer journey through prompts, identifying the sources LLMs rely on, and optimizing earned and owned content that machines can find, cite and trust. It enhances the work we already do in PR, content and digital.
Get in touch to see how GEO Navigator can put your brand at the center of AI-driven decision making.
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Case Study - Raindrop Systems
Raindrop Systems is a challenger brand in the B2B procurement software space, competing against legacy incumbents with years of built-up SEO authority. When buyers asked ChatGPT, Gemini, or Perplexity for recommendations, those bigger names dominated the answers — and Raindrop wasn’t part of the conversation.
We identified the high-intent prompts their buyers were searching and created GEO-optimized content designed to get cited by LLMs. Alongside this, we built a GEO-optimized earned program — securing coverage and mentions across third-party sources that LLMs already trust and cite. Within a couple weeks, Raindrop went from 0% visibility to 29% average visibility across all three platforms, directly displacing established incumbents. On Google AI Overview alone on certain priority prompts, they hit 80% visibility and became the number-one cited source for their target prompt — overtaking major review sites that had held those positions for months.
Beyond visibility, the GEO content reshaped how the models framed the entire category. AI responses shifted from generic, legacy-friendly language to Raindrop’s positioning and messaging — framing them as a modern, AI-native platform against a field of slower legacy tools. Not just another name in the list, but the one drawing the line between old and new.
Case Study - SaaS Challenger
Our client is a Nasdaq-listed software company operating in one of the most competitive categories in B2B SaaS. They came to us to build a press office program engineered from the ground up for LLM visibility — not just traditional media coverage.
Every part of the program is built for GEO. That means GEO-optimized media lists, GEO-optimized bylines, executive thought leadership, and owned content for the client’s website that reinforces the priority narratives surfaced through our prompt analysis. Alongside this, we run ongoing competitor analysis and deliver monthly reporting across 200+ prompts — each categorized by ICP, funnel stage, and branded vs. non-branded intent.
The results speak for themselves. We now hold a 100% success rate in generating citations and references for the high-impact prompts identified as most important to the client’s target buyers. Our earned, owned, and GEO-engineered content is directly shaping how LLMs talk about the brand.
Our work formed part of the client’s broader GEO effort, which was recognized at the Semrush AI Visibility Awards 2025, winning the Growth Engine Award in the Digital Technology & Software category.