Life at Fight or Flight

In just over three years, the Fight or Flight team has grown from three co-founders to 30 full time staff members in our offices in Soho, London and Times Square, New York City. The biggest driver of our growth has been a team of dedicated, smart, creative and passionate Fight or Flighters – better known as “Foffers” – who come to work every day determined to shake up the world of B2B.

Learn more about our team and our culture here.

Meet the team

Managing Partner

Joe Walton

Managing Partner

Joe Walton

Joe has led multi-market programs for blue chips BAE Systems, IBM, LinkedIn, Microsoft, SAP and Symantec as well as high growth scale ups Concur, Tableau and hybris en route to their respective sales. He plays guitar and piano, has two kids and two cats, supports Man Utd and claims he is related to Ronan Keating.

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Managing Partner

David Woodward

Managing Partner

David Woodward

David is a former business journalist with a decade of experience advising clients across technology, pharma, energy, finance and aerospace. He helps communications teams develop creative campaigns that raise awareness, brand affinity and effectiveness. David also suffers from a chronic addiction to lower-league English football.

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Managing Partner

Charlie Meredith-Hardy

Managing Partner

Charlie Meredith-Hardy

Charlie has spent his whole career caring perhaps too deeply about media strategy and has led programmes for the likes of the GSMA, Microsoft, IBM, Nokia and Trainline. When he’s not telling people how many times he’s been to Mobile World Congress, he can mostly be found listening to Argentinian reggae, tidying up after his kids or thinking deeply about county cricket.

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US Chair

Tim Fry

US Chair

Tim Fry

Tim (aka Fryman) is a global storytelling and campaign leader. He has worked with some of the most respected global brands, including, Amazon, Expedia, Microsoft, Salesforce, and Samsung.

He and his wife have two teens, two pugs and a passion for everything living in Pacific Northwest offers: biking, hiking, kayaking, skiing, and the occasional misty day.

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EVP, Operations & Client Services (US)

Emma Hedges

EVP, Operations & Client Services (US)

Emma Hedges

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SVP, Media & Innovation (US)

Dan Bird

SVP, Media & Innovation (US)

Dan Bird

It’s the thrill of coverage that gets Dan out of bed. He has led, managed and executed international and local media relations programmes for Ericsson, IBM and Trustly, and has a love of MarTech after driving coverage for Gartner for Marketers, Teads and LinkedIn Marketing Solutions.

Down the pub he’ll tell you he’s had a UK top 40 hit, acted in a BBC drama and scored a winner at Molineux – one is certainly not true.

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Senior Director

Tali Kramer

Senior Director

Tali Kramer

Tali loves a media pitching challenge and developing creative ideas and campaigns especially for challenger brands. She has led programs for clients across tech, retail, FMCG, education and professional services sectors.

When she’s not working, Tali can be found on a football pitch, watching her three boys play or watching Arsenal.

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Head of Creative

Kate Sarginson

Head of Creative

Kate Sarginson

Not your typical creative, Kate brings over 15 years of brand communications to FoF, blending client understanding, strategic insight and creative smarts to change up the creative conversation and output in B2B.

When not working, Kate can be found in the kitchen cooking up a storm and drinking all things wine. Or on long walks with her wife and golden retriever, Benny.

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Director

Gemma Ashley

Director

Gemma Ashley

One of the first members of the Fight or Flight team, Gemma has a decade’s experience running PR programs for major blue chips including Capgemini, Expedia, Gartner,  Honeywell, IBM and LinkedIn. She is a skilled knitter, a green-fingered gardener and proud owner of five chickens, two cats and a new baby boy called Alfie.

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Director, Strategy & Creative

Lauren Payne-McLeod

Director, Strategy & Creative

Lauren Payne-McLeod

A TMT & B2B specialist, Lauren is an experienced creative campaign planner and issues handler. She has developed campaigns for some of the world’s biggest brands – including LinkedIn, Facebook, and O2 – and was named one of PR Week’s 30 Under 30 in 2023.

Things Lauren loves? Star Wars, gaming, and the Oxford Comma.

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Director & Media Strategist

Stephanie Crisp

Director & Media Strategist

Stephanie Crisp

Steph is a media strategist specialist and has led integrated B2B tech and health-tech PR campaigns for blue chips and scale-ups including McKinsey, LinkedIn, Exscientia and eConsult.

She’s a fitness fanatic but you’ll still find her piling her plate up with spaghetti bolognese and cheese at the end of the day.

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Associate Director, Digital Marketing

Chris Halpin

Associate Director, Digital Marketing

Chris Halpin

Chris leads our digital team, with a background across B2B campaigns in social media, PPC and analytics for the likes of Google Cloud, Microsoft and more. In what he calls his “previous life”, he also managed a host of digital work at the Eurovision Song Contest.

For those wondering, his favourite song is Turkey’s 2003 winner.

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Associate Director, Broadcast

Jamie McNicholas

Associate Director, Broadcast

Jamie McNicholas

A people person to his core, Jamie has staggered his way through life chatting to anyone he meets about anything and everything… so it’s no surprise that his career path led him to communications. Jamie loves stories and storytelling, having worked-on and led campaigns for the likes of Co-op and Mercedes-Benz Vans.

When he’s not boring you with his latest anecdote in the pub, you’ll find him playing football for anyone that will take him.

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Senior Operations Manager

Fran Rodrigues

Senior Operations Manager

Fran Rodrigues

Fran is our operations wiz who brings over 7 years of project and operations management experience to FoF. She is fluent in two languages (three after a few Sangria’s), and her hobbies include; purchasing random items on Amazon, obsessing over dogs, guzzling lots of coffee, and watching Gilmore Girls on repeat.

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Finance Manager

Anneli Flexman

Finance Manager

Anneli Flexman

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Account Director

Rachael Bolton

Account Director

Rachael Bolton

Rachael specialises in energy and sustainability communications, with experience leading integrated projects across media, public affairs and social. Previous clients include RES, Smart Energy GB, The Ellen MacArthur Foundation, SPIC Brasil, and Hitachi.

Outside of work, she enjoys travelling, charity shops and walks that end with a pub.

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Account Director (US)

Sarah Rachul

Account Director (US)

Sarah Rachul

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Account Director

Francesca Cahill

Account Director

Francesca Cahill

Before joining Fight or Flight, Francesca spent six years at Tech Nation, a government-backed organisation working with the UK tech sector, providing communications and government relations support to scaling tech businesses.

Outside of work, Francesca can often be found in South London and her favourite drink is “nice wine”.

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Account Director

Alistair Milton-Seall

Account Director

Alistair Milton-Seall

An experienced corporate and technology communications specialist, Alistair has advised organisations at all stages, from startups to blue chips, across a variety of sectors spanning TMT, financial services, and even space. He is one of our Mental Health First Aiders.

Outside of work, Alistair can be found cycling, following Portsmouth FC, or attending gigs and festivals.

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Account Director

Hatty Webster

Account Director

Hatty Webster

Hatty brings 8 years’ of PR experience promoting brands with tech at their core – whether it’s a new way for consumers to use their data for good, or an Enterprise Solution powering big business, she loves finding a universal way to talk about the technical.

A keen cook, terrible baker and new mum, Hatty loves nothing more than pottering around her hometown of Sheffield and planning fantastical renovations for her new (ish) Victorian semi.

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Account Director

Libby Barnes

Account Director

Libby Barnes

Libby is an experienced driver of press office activity for tech giants including Sage, LinkedIn, Lycamobile and TomTom. She loves old school media relations, growing her network of contacts and meeting journos. You’ll find her in Soho’s karaoke bars, with a glass of red in one hand and a microphone in the other – singing Elton John, obviously!

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Senior Account Manager

Dan Tookey

Senior Account Manager

Dan Tookey

Dan has managed the UK and hub press office for companies, including Dell Technologies, and Qualcomm. He is obsessed with the media and continues to be amazed that people will pay him to read the papers.

When not at work, Dan can be found identifying the best new restaurants in London and walking his standard poodle.

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Senior Account Manager

Sarah Mir

Senior Account Manager

Sarah Mir

Sarah has a wealth of experience working with leading TMT brands including Nokia, LinkedIn, and Lyca Mobile and has been the driving force behind building a successful media relations programme for her clients. She joined us with a fear of dogs that she’s overcome by befriending the small dogs that regularly visit the office.

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Account Manager (US)

Carolina Mejia Erazo

Account Manager (US)

Carolina Mejia Erazo

Carolina combines her deep knowledge of the tech industry with her love of storytelling to craft impactful brand narratives. Data-driven in her storytelling approach, she distills complex information into engaging content that communicates bigger stories.

She prides herself on becoming a true extension of her clients’ teams, and is a trusted partner always at the ready to come up with creative solutions.

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Account Manager

Guste Rekstyte

Account Manager

Guste Rekstyte

Guste has a wide range of experience within the B2B technology space, having worked with organizations ranging from fintech startups, to industry leaders like Intel, Microsoft, and Johnson & Johnson to find and tell their stories to the media.

Outside of work, Guste is an avid gamer and digital illustrator.

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Account Manager (US)

Emma Silva

Account Manager (US)

Emma Silva

Emma joins the FoF team from Boston, specializing in B2B startup clients from developer tools to smart cooking software. She is passionate about media relations and loves the thrill of the chase.

Outside of work, Emma is an avid skiier, traveler and pickleball player.

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Senior Account Executive

Haider Chaudhry

Senior Account Executive

Haider Chaudhry

Haider has previously worked on a range of B2B campaigns for Fintech unicorns. Since joining FoF, he’s worked on a number of revolutionary campaigns, flexing his creative and media skills to the fullest.

Whilst not at his desk, Haider is busy stressing about Arsenal, fragrance consulting, and playing every sport under the sun.

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Senior Account Executive

Eliza Thompson

Senior Account Executive

Eliza Thompson

Eliza joins Fight or Flight with a range of previous tech PR experience and a degree in Business and Politics and International Relations. She loves getting stuck into creative and innovative campaigns, especially in the data industry. When not at work, she loves making pasta (yet to master spaghetti) and surfing! But not at the same time… yet.

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Senior Account Executive

Isabel Paret

Senior Account Executive

Isabel Paret

Isabel is new to both the FoF team and to PR. She has a journalism background and comes from a B2B marketing position, and is excited to have found the world of B2B PR. Outside of work you can find her reading a good book or watching bad reality TV and, like any good American, she takes bagel analysis very seriously.

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Operations Executive

Molly Scotton

Operations Executive

Molly Scotton

Molly loves organising (yes really….) and has a genuine passion for planning, methodizing and seeing the team thrive within FoF. Molly supports Fran with all things Ops. Every day at work is different – tech support, event planning, HR, office management – you name it, she’ll tackle it. Molly loves to finish off the day with a kitchen disco with her daughter and crafting into the evening.

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Senior Account Executive

Nana Dacosta

Senior Account Executive

Nana Dacosta

Nana brings an unmistakable Italian flair to Fight or Flight. She provides assistance to the team in the day-to-day activities and makes sure everyone – including her clients – is up to date with current news. Her creative thinking enables her to develop practical media solutions across several accounts & industries.

Outside of work she is passionate about everything music and fashion.

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Assistant Account Executive

Aoife Jones

Assistant Account Executive

Aoife Jones

For as long as she can remember, Aoife has always possessed a passion for storytelling, be that through acting on stage or engaging in debate with friends. Naturally, media relations is an area Aoife has immediately taken to, whilst driving coverage for purpose driven campaigns is what creates the sparks!

When not at work, you can find Aoife in the local SoulCycle studio, travelling with friends, or at the next best festival.

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LIFE AT FOF

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Meet the Team

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Diversity & Inclusion

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About Us

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