Joe has led multi-market programs for blue chips BAE Systems, IBM, LinkedIn, Microsoft, SAP and Symantec as well as high growth scale ups Concur, Tableau and hybris en route to their respective sales. He plays guitar and piano, has two kids and two cats, supports Man Utd and claims he is related to Ronan Keating.

David is a former business journalist with a decade of experience advising clients across technology, pharma, energy, finance and aerospace. He helps communications teams develop creative campaigns that raise awareness, brand affinity and effectiveness. David also suffers from a chronic addiction to lower-league English football.

Charlie has spent his whole career caring perhaps too deeply about media strategy and has led programmes for the likes of the GSMA, Microsoft, IBM, Nokia and Trainline. When he’s not telling people how many times he’s been to Mobile World Congress, he can mostly be found listening to Argentinian reggae, tidying up after his kids or thinking deeply about county cricket.

Tim (aka Fryman) is a global storytelling and campaign leader. He has worked with some of the most respected global brands, including, Amazon, Expedia, Microsoft, Salesforce, and Samsung.

He and his wife have two teens, two pugs and a passion for everything living in Pacific Northwest offers: biking, hiking, kayaking, skiing, and the occasional misty day.

Emma brings two decades of experience leading corporate and tech PR programs, helping a diverse range of companies tell their innovation story, from small tech startups to major household names like Microsoft, IBM, Verizon, Ericsson and FedEx.

Born and raised in London, Emma made the move stateside 10 years ago – but hasn’t lost her accent. She now lives in New Jersey with her husband, two young children and a cat (also a transplant from London).

It’s the thrill of coverage that gets Dan out of bed. He has led, managed and executed international and local media relations programmes for Ericsson, IBM and Trustly, and has a love of MarTech after driving coverage for Gartner for Marketers, Teads and LinkedIn Marketing Solutions.

Down the pub he’ll tell you he’s had a UK top 40 hit, acted in a BBC drama and scored a winner at Molineux – one is certainly not true.

Katie has built global communications programs for some of the most disruptive brands in financial services, food and beverage, and healthcare. She has specific expertise in media and content strategy, executive visibility, financial communications, and sustainability communications.

Based in Denver, she enjoys playing soccer and spending time in the mountains with her family and sassy corgi.

Tali loves a media pitching challenge and developing creative ideas and campaigns especially for challenger brands. She has led programs for clients across tech, retail, FMCG, education and professional services sectors.

When she’s not working, Tali can be found on a football pitch, watching her three boys play or watching Arsenal.

Not your typical creative, Kate brings over 15 years of brand communications to FoF, blending client understanding, strategic insight and creative smarts to change up the creative conversation and output in B2B.

When not working, Kate can be found in the kitchen cooking up a storm and drinking all things wine. Or on long walks with her wife and golden retriever, Benny.

A TMT & B2B specialist, Lauren is an experienced creative campaign planner and issues handler. She has developed campaigns for some of the world’s biggest brands – including LinkedIn, Facebook, and O2 – and was named one of PR Week’s 30 Under 30 in 2023.

Things Lauren loves? Star Wars, gaming, and the Oxford Comma.

One of the first members of the Fight or Flight team, Gemma has a decade’s experience running PR programs for major blue chips including Capgemini, Expedia, Gartner,  Honeywell, IBM and LinkedIn. She is a skilled knitter, a green-fingered gardener and proud owner of five chickens, two cats and her two boys, Alfie and Xander.

Steph is a media strategist specialist and has led integrated B2B tech and health-tech PR campaigns for blue chips and scale-ups including McKinsey, LinkedIn, Exscientia and eConsult.

She’s a fitness fanatic but you’ll still find her piling her plate up with spaghetti bolognese and cheese at the end of the day.

A people person to his core, Jamie has staggered his way through life chatting to anyone he meets about anything and everything… so it’s no surprise that his career path led him to communications. Jamie loves stories and storytelling, having worked-on and led campaigns for the likes of Co-op and Mercedes-Benz Vans.

When he’s not boring you with his latest anecdote in the pub, you’ll find him playing football for anyone that will take him.

Hamza has worked in advertising and PR agencies across 5 European countries. After a brief career in finance, he swapped from using the left side of his brain to the right side. The following 12 years have seen him create campaigns for some big global brands.

When he’s not doing mental gymnastics for brands, he spends his free time building furniture, playing table tennis in Division 6 or cycling to The Emirates stadium.

Rachael specialises in energy and sustainability communications, with experience leading integrated projects across media, public affairs and social. Previous clients include RES, Smart Energy GB, The Ellen MacArthur Foundation, SPIC Brasil, and Hitachi.

Outside of work, she enjoys travelling, charity shops and walks that end with a pub.

Fran is our operations wiz who brings over 7 years of project and operations management experience to FoF. She is fluent in two languages (three after a few Sangria’s), and her hobbies include; purchasing random items on Amazon, obsessing over dogs, guzzling lots of coffee, and watching Gilmore Girls on repeat.

Anneli brings a wealth of experience on all things finance within the creative industry.

Outside of spreadsheets and numbers, Anneli has a passion for animals. Her evenings and weekends are spent mucking out horses, walking the dogs and caring for her flock of sheep. Along with her two teenage children and husband, they enjoy sports, particularly skiing and, well, basically anything outdoors. She loves making numbers “add up” and is enjoying working with FoF to succeed.

At one point Sarah owned her own PR brand and operated under the name HYP Creative Communications because she have always believed there should be more creativity in PR, one of the many reasons she’s thrilled to be working at FoF. She lives in Columbus with her husband Reed who is a civil engineer (and loves Legos) and their puppy Appa.

Sarah can also be found on her own Disney “influencer” social media channels including Instagram, TikTok, and YouTube.

Before joining Fight or Flight, Francesca spent six years at Tech Nation, a government-backed organisation working with the UK tech sector, providing communications and government relations support to scaling tech businesses.

Outside of work, Francesca can often be found in South London and her favourite drink is “nice wine”.

An experienced corporate and technology communications specialist, Alistair has advised organisations at all stages, from startups to blue chips, across a variety of sectors spanning TMT, financial services, and even space. He is one of our Mental Health First Aiders.

Outside of work, Alistair can be found cycling, following Portsmouth FC, or attending gigs and festivals.

Hatty brings 8 years’ of PR experience promoting brands with tech at their core – whether it’s a new way for consumers to use their data for good, or an Enterprise Solution powering big business, she loves finding a universal way to talk about the technical.

A keen cook, terrible baker and new mum, Hatty loves nothing more than pottering around her hometown of Sheffield and planning fantastical renovations for her new (ish) Victorian semi.

Libby is an experienced driver of press office activity for tech giants including Sage, LinkedIn, Lycamobile and TomTom. She loves old school media relations, growing her network of contacts and meeting journos. You’ll find her in Soho’s karaoke bars, with a glass of red in one hand and a microphone in the other – singing Elton John, obviously!

Dan has managed the UK and hub press office for companies, including Dell Technologies, and Qualcomm. He is obsessed with the media and continues to be amazed that people will pay him to read the papers.

When not at work, Dan can be found identifying the best new restaurants in London and walking his standard poodle.

Anna loves working with people, so collaborating with clients, coworkers and media every day is a dream job. She has spent her career developing media-driven global PR programs at leading enterprise technology companies.

Anna spends her spare time lifting weights, cuddling her two dogs, and trying (generally not succeeding) to convince everyone that New Hampshire is the best state.

Tiffani is based in Vancouver, and lives with her husband Derek and their two cats, Triceratops and Stegosaurus. She’s an extrovert, with a love for B2B PR. Her experience and enthusiasm shines through.

Sarah has a wealth of experience working with leading TMT brands including Nokia, LinkedIn, and Lyca Mobile and has been the driving force behind building a successful media relations programme for her clients.

She joined us with a fear of dogs that she’s overcome by befriending the small dogs that regularly visit the office.

Carolina combines her deep knowledge of the tech industry with her love of storytelling to craft impactful brand narratives. Data-driven in her storytelling approach, she distills complex information into engaging content that communicates bigger stories.

She prides herself on becoming a true extension of her clients’ teams, and is a trusted partner always at the ready to come up with creative solutions.

Guste has a wide range of experience within the B2B technology space, having worked with organizations ranging from fintech startups, to industry leaders like Intel, Microsoft, and Johnson & Johnson to find and tell their stories to the media.

Outside of work, Guste is an avid gamer and digital illustrator.

Emma joins the FoF team from Boston, specializing in B2B startup clients from developer tools to smart cooking software. She is passionate about media relations and loves the thrill of the chase.

Outside of work, Emma is an avid skiier, traveler and pickleball player.

A passion for words and desire to put his English degree to good use has led Dan to tell the stories of exciting B2B and B2C brands – from Hedge and Pexco Aerospace to Marshall and Western Digital.

When Dan isn’t working hard to secure tier one elite coverage for his clients, you’ll find him playing he likes to play golf, discovering new music, and spending what he describes as an ‘ungodly’ amount of time trying to take his beloved Yeovil Town to Champions League glory.

After starting his career as a politics and current affairs journalist, Imran joined the ‘dark side’ of PR and hasn’t looked back. In that time, he’s worked with all kinds of B2B and tech brands, including Meta, Fujitsu, Bupa, Motorway and Tubi.

In his spare time you’ll find him at a gig or 5-a-side court somewhere in London – really depends on the weather.

Haider has previously worked on a range of B2B campaigns for Fintech unicorns. Since joining FoF, he’s worked on a number of revolutionary campaigns, flexing his creative and media skills to the fullest.

Whilst not at his desk, Haider is busy stressing about Arsenal, fragrance consulting, and playing every sport under the sun.

Eliza joins Fight or Flight with a range of previous tech PR experience and a degree in Business and Politics and International Relations. She loves getting stuck into creative and innovative campaigns, especially in the data industry. When not at work, she loves making pasta (yet to master spaghetti) and surfing! But not at the same time… yet.

Isabel has a background in journalism and came to FoF from a B2B marketing position. She is developing a range of experience in creative work and is branching into the health-tech world. Outside of work you can find her reading a good novel or watching bad reality TV. And, like any good New Yorker, she takes bagel analysis very seriously.

Avery has been entirely immersed in the world of B2B tech since graduating college, and she has experience leading media efforts at other B2B tech-focused PR agencies. In her last role she worked primarily with startups, helping them build brand recognition from the ground up.

Avery is a massive animal lover, and budding chef (unless someone suggests eating out!).

Molly loves organising (yes really….) and has a genuine passion for planning, methodizing and seeing the team thrive within FoF. Molly supports Fran with all things Ops. Every day at work is different – tech support, event planning, HR, office management – you name it, she’ll tackle it. Molly loves to finish off the day with a kitchen disco with her daughter and crafting into the evening.

For as long as she can remember, Aoife has always possessed a passion for storytelling, be that through acting on stage or engaging in debate with friends. Naturally, media relations is an area Aoife has immediately taken to, whilst driving coverage for purpose driven campaigns is what creates the sparks!

When not at work, you can find Aoife in the local SoulCycle studio, travelling with friends, or at the next best festival.

Alex is a brilliant support in all things Finance and numbers. She works part time at FoF as she also has two other jobs. She runs her own business as a Virtual Assistant, supporting female run businesses with any administrative needs. She’s also an illustrator! Is there anything she can’t do?

With a background in politics, international development and international relations, Letizia has worked in-house for large organisations including the American Red Cross and the United Nations. She also uses her TikTok obsession to develop multiple social media and influencer campaigns.

In her spare time, Letizia is an advocate for disability rights and loves to discover new Vietnamese restaurants.

A California native, Lauren is based in the B2B tech haven that is San Francisco. She loves executing integrated communication strategies across media and social channels, enhancing brand visibility for startups and industry titans in the Automotive, Health Tech, VC, and AI sectors.

When she’s away from her desk she’s usually attending a yoga class or trying a new restaurant in the city.

Zoya, an English Literature graduate with a knack for diverse writing styles, found her passion for fostering diversity in PR after interning at The Taylor Bennett Foundation, the communications charity. There, she discovered Fight or Flight and its B2B creativity.

When she’s not taking her cat for a walk (yep, you read that right!), you can find Zoya exploring London’s matcha latte scene.

Mariam joins Fight or Flight with a degree in Political Science and previous experience in journalism and PR. Most recently, she worked on a strategic campaigns team delivering media relations for clients across nonprofit, entertainment and labor sectors.

Outside of her day-to-day work, Mariam spends her free time exploring museums and beaches with family and friends.

Caroline joins Fight or Flight fresh out of Northeastern University with a degree in Media and Communication Studies. With a passion for digging deep into the strategy behind integrated creative campaigns, she loves uncovering the hidden potential in every brief.

When she’s not at her desk, you’ll likely find Caroline enjoying everything Boston has to offer—from “Lobstah Rolls” to live music.

Recently graduated, Elle is ready to dive head first into the world of B2B PR, with work experience across a variety of industries from the creative to the financial sector. With a Master’s degree in Shakespeare Studies (niche, we know), she knows what makes a great story.

When she’s not enlisting an unsuspecting victim to accompany her to the Globe, Elle can be found writing detailed reviews on Letterboxd, perusing London’s farmer’s markets, or posting pictures of her (burnt) dinners on her food account.