B2B Social Media
We recognize the strategic opportunities available for B2B brands in the digital and social media space. Consequently, Fight or Flight offers comprehensive digital support, both as standalone solutions and as integrated services. Our dedicated team is ready to provide assistance with strategy, planning, execution, and more.
We are experienced running ongoing campaigns and projects on all major social media platforms: LinkedIn, Instagram, Facebook, X/Twitter, TikTok and more. We’re also experts across both organic and paid social.
Here’s just some of what we can offer your business:
• Organic & Paid Social Strategy
• Social Account Management
• Employee Advocacy for Social Media
• Social Media Training & Support
• Influencer Management
• Digital & Web Content (SEO)
• Web Analytics
• Google Ads & PPC Management
• Podcasting
• Digital Video Content
Want to get in touch and find out how Fight or Flight can help with your B2B social media strategy? Email us at social@fightorflight.com or use the contact form. See just some of our favourite digital work below:
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Existing Fight or Flight clients Pitch and Frontify teamed up for Cannes 2023, with the objective to promote their new “Cannes Lions 2023” presentation template.
Despite facing budget constraints, we identified and tailored briefs for key influencers, such as graphic designer Jesse Nyberg and agency-specialist, Rob Mayhew. We encouraged them to promote the collaboration in their own signature style.
Launched across LinkedIn, YouTube, TikTok and other platforms, the influencer campaign drove over 150+ new sign-ups to Pitch, smashing their previous record. We’ve also continued to work with Pitch on further influencer projects on a monthly basis, with a regular cadence of 4-5 influencer briefs per month.
Fight or Flight provided:
• Organic & Paid Social Strategy • Influencer Management
Despite a huge rise in white collar fraud, most businesses still underestimate the effects it can have. This was Medius’ challenge: how could they cut-through to finance professionals, who think that fraud is something that happens to other companies?
The answer? Fight or Flight produced the Accounts Deceivable podcast, presented in the popular narrative true-crime style. We interviewed three guests, all real-life perpetrators or victims of invoice fraud, to focus on the human impact of the crime.
Since podcast launch, we’ve achieved:
• 37,000+ downloads across all three episodes of Season One
• Average of 91% episode consumption
• 10+ pending award nominations (B2B Marketing, The Drum, PR Week, PRCA)
Interested? Listen to the podcast yourself on Apple or Spotify.
Fight or Flight provided:
• Podcasting • Organic & Paid Social Strategy
• Influencer Management • Digital Web Content
Roland DG launched their latest range of commercial printers, TrueVIS, and wanted to highlight some of the key benefits.
With TrueVIS’ ability to print over 50 shades of red colours, Fight or Flight saw an opportunity. We launched the integrated “50 Shades of Ginger” campaign, creating the world’s first “ginger lookbook”, helping all red-heads identify their true shade colour.
We created a robust organic & paid social plan to launch alongside PR activations (including broadcast opportunities on Good Morning Britain). Social posts achieved great results, including:
• 12.9% engagement on Facebook and 8.1% on LinkedIn, 3x higher than Roland’s usual average engagement.
• 196% rise in online traffic through to the Roland DG website
• 59,000+ impressions on our influencer, The Chase’s Jenny Ryan’s, social post.
Fight or Flight provided:
• Organic & Paid Social Strategy • Influencer Management
• Digital Web Content
We revitalised Medius’ organic and paid social media strategy, using learnings from previous campaigns to drive future growth.
Our organic strategy focused on the idea of “mentor marketing”. We launched our #MediusExplains and #MediusAsks series, positioning Medius as a thought leader in the sector. Year-on-year, Medius’ social engagement has grown from 2.3% per year to 7.8%, placing it well above the industry average. We’ve also increased their LinkedIn following to over 11,000, at a higher growth rate than competitors.’ .
On paid social, we’ve cut Medius’ CPC from over $10 to an average of $2.45. We’ve achieved this by focusing much more on building awareness campaigns and helping to fill out the full sales funnel (instead of the previous focus on lead-gen). This has also led to a 65% increase in leads in H1 2023 from paid social.
Fight or Flight provided:
• Organic & Paid Social Strategy • Social Account Management
• Employee Advocacy for Social Media • Social Media Training
Trainline Partner Solutions, the B2B arm of ticketing solution Trainline, wanted to increase visibility of their spokespeople, while highlighting the launch of their new “Platform One” tech offering to customers.
In order to bring life to the story – both from a technical aspect, as well as the business benefits – we worked with TPS to encourage their team members to tell their stories.
We worked with an external partner, filming on location at Trainline’s office. We briefed crew and on-screen talent ahead of time, enabling an efficient process and the production of three videos. The video series became the most-watched video content on Trainline’s LinkedIn, with a combined engagement rate of 6.9% and over 30k impressions on the three videos.
Fight or Flight provided:
• Organic & Paid Social Strategy
• Digital Video Content