Fight or Flight (FoF) is looking for an experienced and enthusiastic senior digital leader to head up our Digital practice for our rapidly growing North America (NA) team. 

This is an opportunity to join one of the fastest growing B2B communications agencies in the world. So, if you’re a savvy digital strategist and proven people leader with a passion for applying creative thinking to B2B challenges, who enjoys working in a fast-paced, international environment and is keen to make your mark in a global business, we want to hear from you. 

About Fight or Flight 

FoF is a fast-growing integrated communications agency that helps B2B brands deliver greater business impact. Our services include everything from media relations, social media, content creation, research and insights, sustainability advisory, and account-based marketing, all increasingly with AI at their foundation. 

Our NA-based “Foffers” are remote-first and typically work from home. We come together regularly as a team from across the continent for in-person meet-ups. This role is fully remote with no geographic restrictions, you can be based anywhere in NA. 

You Would Be Accountable For 

Multi-channel Digital Communications 

•   • Setting and owning the digital channel strategy and vision for our NA digital practice, partnering with planners and strategists to deliver creative digital campaigns for clients ranging from household name brands to scaleups 

•   • Overseeing organic and paid social campaigns and copy across multiple channels, ensuring strong reporting and results across the team 

•   • Ensuring best-in-class social media monitoring and listening practices across the team (e.g., using tools like Sprout Social) 

•   • Building out and overseeing influencer programs, working directly with influencers and talent 

AI Comms Innovation 

•   • Providing GEO/AEO strategy and counsel to brands, acting as a trusted strategic advisor 

•   • Overseeing GEO/AEO audits for clients and implementing recommendations across account teams based on insights from those analyses 

•   • Demonstrable knowledge of and experience using AI Search analysis tools such as Peec and Profound 

•   • Championing the use of AI tools across FoF to sharpen content creation, social listening and campaign efficiency, helping the team work smarter, not just harder 

•   • Continually exploring the bleeding edge of AI innovation to maintain FoF’s industry leadership related to this constantly evolving landscape 

Leadership & Development 

•   • Leading, growing and mentoring a team of designers, content creators and digital strategists, including managing performance and development 

•   • Leading the management and mentorship of team members, including training and developing junior and mid-level digital staff 

•   • Helping define team structure, hiring plans and ways of working for the digital practice as it scales 

Client Management 

•   • Serving as a senior point of contact for clients, directly partnering with and counselling them on digital media strategies and tactics 

Business Development 

•   • Developing a pipeline of new business opportunities for FoF’s digital service offerings 

•   • Partnering with agency leadership on the growth and strategic direction of FoF’s digital offering 

•   • Scaling FoF’s digital offering into areas such as GEO/AEO, SEO/SEM, media buying and emerging disciplines, partnering with specialist agencies 

•   • Playing a leading role in new business pitches, shaping digital strategy and POV for prospective clients 

What We Are Looking For 

Multi-channel Digital Communications 

•   • A passion for shaping digital/social media strategy for B2B brands at a senior, leadership level 

•   • A minimum of 12 years of social media/digital experience, either agency or in-house (note: you do not need to have B2B experience) 

•   • Someone with experience working with startups/scaleup/challenger brands and building a following from the ground up 

•   • Someone experienced working with leadership or SMEs on social media profile building/personal branding 

•   • Community management experience 

AI Comms Innovation 

•   • An early-adopter mindset toward AI tools and platforms, with genuine curiosity about how AI can sharpen digital/social strategy and execution 

Leadership & Development 

•   • Significant experience leading and managing people, with a strong track record of developing and mentoring talent 

•   • An ability to switch easily between providing high-level strategy to senior clients and agency leadership, and getting your hands dirty with execution 

•   • A confident leader and multi-tasker who is excited and motivated working in a fast-paced environment 

•   • Someone who is comfortable working in a flat-structured, meritocratic environment 

Client Management 

•   • A strong client counsellor, someone comfortable serving as a senior strategic contact on key client relationships 

What We Offer 

Salary Range: $150,000 – $170,000 USD annually 

Where an employee or prospective employee is paid within this range will be determined by factors including location, experience, qualifications and expertise. 

•   • 25 days PTO, plus an extra day off to celebrate your birthday 

•   • A working from home contribution of $1,000 per year, plus money to help with monthly internet and phone bills 

•   • Medical, Dental and Vision 

•   • 401k (with employer match) 

•   • Paid Parental Leave 

Equal Opportunity 

Fight or Flight is proud to be an Equal Opportunity employer. We strive to create an inclusive workplace that supports and celebrates diversity, and we recruit qualified applicants without regard to race, ethnicity, religion, gender, age, national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity or marital status. 

How to Apply 

Please fill out the application form or send your resume to careers@fightorflight.com.