Our Commitments
Our Commitments:
As an agency we are deeply committed to building an environment that cherishes and celebrates diversity of gender, ethnicity, age, sexual orientation, religious beliefs and socio-economic background.
We hold ourselves accountable for this by disclosing the agency’s DEI stats to PRWeek for the annual ethnic and gender pay gap report. We also publish our performance against the following KPIs every six months.
| KPI | Target | H2 2025 | H1 2025 | H2 2024 | H1 2024 | 2023 | 2022 | 2021 | 2020 |
| Percentage of core team from ethnic minority backgrounds | 30% | 25% | 21.5% | 28% | 23% | 20% | 26% | 12.5% | 0% |
| Percentage of leadership team from minority backgrounds | 20% | 12.5% | 12.5% | 11% | 12.5% | 0% | 0% | 0% | 0% |
| Percentage of women in core team | 50%+ | 69.5% | 72.5% | 70% | 71% | 70% | 68% | 50% | 20% |
| Percentage of women in leadership team | 50% | 37.5% | 37.5% | 44% | 50% | 50% | 37.5% | 20% | 20% |
| Percentage of employees without a university degree | 10% | 1.7% | 2% | 2% | 3% | 3% | 5% | 16% | 16% |
Our Actions:
We seek to back up our commitment to diversity and inclusion with concrete actions. Below are some examples:
– We were one of the first signatories of the PRCA’s Accessible by Design initiative to help people who struggle to access content and communications as a result of a disability.
– To support the health and wellbeing of all employees, every member of the Fight or Flight team has access to a mental health first aider, supportive resources and mental health awareness training.
Our Partnerships:
