Brand Building on LinkedIn
Thank you for joining us at our event, B2B Brand Building on LinkedIn!
LinkedIn is the perfect social platform for any B2B company. Your audience is already active on LinkedIn, providing a great opportunity to ensure your content reaches the right people. Social campaigns, across paid social and organic, are a great complement to any other PR or marketing activity that you’re driving.
LinkedIn also offers you a great opportunity for executive profiling. At Fight or Flight, we’ve worked with a number of companies to raise awareness of both brands and spokespeople on LinkedIn.
Want to get in touch and find out how Fight or Flight can help with your B2B LinkedIn content plans? Email us at social@fightorflight.com or use the contact form.
You can also see some of our favourite brand-building work – using LinkedIn and more – below:
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We revitalised Medius’ organic and paid LinkedIn strategy, using learnings from previous campaigns to drive future growth.
Our organic strategy focused on the idea of “mentor marketing”. We launched our #MediusExplains and #MediusAsks series, positioning Medius as a thought leader in the sector. Year-on-year, Medius’ social engagement has grown from 2.3% per year to 7.8%, placing it well above the industry average. We’ve also increased their LinkedIn following to over 12,000, at a higher growth rate than competitors.
On LinkedIn Ads, we’ve cut Medius’ CPC from over $10 to an average of $2.45. We’ve achieved this by focusing much more on building awareness campaigns and helping to fill out the full sales funnel (instead of the previous focus on lead-gen). This has also led to a 65% increase in leads in H1 2023 from paid social.
Fight or Flight provided:
• LinkedIn Organic Strategy • LinkedIn Ads Stategy
• Employee Advocacy for Social Media • Social Media Training
65% of B2B leaders say they’re going to increase their usage of LinkedIn in 2024. And with the media increasingly turning to LinkedIn over platforms such as X, having an active presence and sharing thought leadership is more important than ever.
But we also know it’s not always easy. That’s why Fight or Flight has put together an executive profiling product, working with you to boost the presence of your executives on LinkedIn.
We’ll work together with you across:
• Social Profile Audits & Best Practice Documents
• Executive Content Development
• Community Management (Reactive & Proactive)
• Ongoing Training & Support to upskill your team
Take a look at our product guide here, and drop us a message using the contact form above or at social@fightorflight.com to discuss in more detail!
Roland DG launched their latest range of commercial printers, TrueVIS, and wanted to highlight some of the key benefits.
With TrueVIS’ ability to print over 50 shades of red colours, Fight or Flight saw an opportunity. We launched the integrated “50 Shades of Ginger” campaign, creating the world’s first “ginger lookbook”, helping all red-heads identify their true shade colour. We created a robust organic & paid LinkedIn plan to launch alongside PR activations (including broadcast opportunities on Good Morning Britain). Content achieved great results, including:
• Winner, B2B Grand Prix @ The Drum Awards 2023
• 12.9% engagement on Facebook and 8.1% on LinkedIn, 3x higher than Roland’s usual average engagement.
• 196% rise in online traffic through to the Roland DG website
• 59,000+ impressions on our influencer, The Chase’s Jenny Ryan’s, social content.
Fight or Flight provided:
• LinkedIn Organic Strategy • LinkedIn Ads Stategy
• Digital Web Content • Influencer Management
Fight or Flight worked with OCI Global to transform its LinkedIn presence. Following a social media audit, we identified a number of issues regarding OCI’s presence being split across disparate accounts on LinkedIn.
To fix this, we merged a number of OCI accounts in to one central hub. We also upskilled wider members of the global OCI team with a series of training sessions. This enabled them to identify the best types of content for engagement moving forward, whilst giving the team confidence to post on the new account.
Results included:
• 98% follower growth on main OCI account in 12 months
• 108% growth in director-level followers, and 123% growth in VP-level followers.
Fight or Flight provided:
• LinkedIn Organic Strategy • LinkedIn Employee Training