LinkedIn Marketing
LinkedIn is the perfect social platform for any B2B company. Your audience is already active on LinkedIn, providing a great opportunity to ensure your content reaches the right people. Social campaigns, across paid social and organic, are a great complement to any other PR or marketing activity that you’re driving.
LinkedIn also offers you a great opportunity for executive profiling. At Fight or Flight, we’ve worked with a number of companies to raise awareness of both brands and spokespeople on LinkedIn.
And that’s not all. We work with the LinkedIn Marketing Solutions team, meaning we’re always on the pulse of new concepts and options that are possible on the platform. In the current social media climate, there’s never been a better time to get ahead on LinkedIn.
Want to get in touch and find out how Fight or Flight can help with your B2B LinkedIn content plans? Email us at social@fightorflight.com or use the contact form. See just some of our favourite work below:
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Roland DG launched their latest range of commercial printers, TrueVIS, and wanted to highlight some of the key benefits.
With TrueVIS’ ability to print over 50 shades of red colours, Fight or Flight saw an opportunity. We launched the integrated “50 Shades of Ginger” campaign, creating the world’s first “ginger lookbook”, helping all red-heads identify their true shade colour.
We created a robust organic & paid LinkedIn plan to launch alongside PR activations (including broadcast opportunities on Good Morning Britain). Content achieved great results, including:
• 12.9% engagement on Facebook and 8.1% on LinkedIn, 3x higher than Roland’s usual average engagement.
• 196% rise in online traffic through to the Roland DG website
• 59,000+ impressions on our influencer, The Chase’s Jenny Ryan’s, social post.
Fight or Flight provided:
• LinkedIn Organic Strategy • LinkedIn Ads Stategy
• Digital Web Content • Influencer Management
We revitalised Medius’ organic and paid LinkedIn strategy, using learnings from previous campaigns to drive future growth.
Our organic strategy focused on the idea of “mentor marketing”. We launched our #MediusExplains and #MediusAsks series, positioning Medius as a thought leader in the sector. Year-on-year, Medius’ social engagement has grown from 2.3% per year to 7.8%, placing it well above the industry average. We’ve also increased their LinkedIn following to over 11,000, at a higher growth rate than competitors.’ .
On LinkedIn Ads, we’ve cut Medius’ CPC from over $10 to an average of $2.45. We’ve achieved this by focusing much more on building awareness campaigns and helping to fill out the full sales funnel (instead of the previous focus on lead-gen). This has also led to a 65% increase in leads in H1 2023 from paid social.
Fight or Flight provided:
• LinkedIn Organic Strategy • LinkedIn Ads Stategy
• Employee Advocacy for Social Media • Social Media Training
Fight or Flight has worked with OCI Global to transform its LinkedIn presence. Following a social media audit, we identified a number of issues regarding OCI’s presence being split across disparate accounts on LinkedIn.
To fix this, we merged a number of OCI accounts in to one central hub. We also upskilled wider members of the global OCI team with a series of training sessions. This enabled them to identify the best types of content for engagement moving forward, whilst giving the team confidence to post on the new account.
Results included:
• 98% follower growth on main OCI account in 12 months
• 108% growth in director-level followers, and 123% growth in VP-level followers.
Fight or Flight provided:
• LinkedIn Organic Strategy • LinkedIn Employee Training