Our AI media coach is now available to everyone.

October 2025 — We’ve taken Media TrAIner, the AI tool we built for our clients, and turned it into our first SaaS product.

It’s the first time a comms agency has launched a SaaS product. And it’s now available on monthly subscription for any communicator who wants it.

What it does

Media TrAIner shows spokespeople how their words could appear in the media seconds after a real or mock interview ends. It generates a predictive article, gives a performance score, and provides detailed feedback on what worked and what didn’t.

“By making Media TrAIner available as a subscription service, we’re making AI-powered professional coaching accessible to anyone in the PR industry,” said Dan Bird, EVP, Global Head of Innovation & AI at Fight or Flight.

“Our clients have used Media TrAIner to prepare for hundreds of interviews in the last six months. The feedback has been overwhelmingly positive. We’ve had so many requests to access the technology directly it was a no-brainer to launch a SaaS version.”

What clients say

“Using AI to immediately transcribe, analyse and mock up a realistic article was a game-changer when media training my CTO,” said Siarah Khan, Director, Corporate Communications at Expedia Group. “Seeing how well messages would have landed in real-time really helped key in on what was working well and what needed to be tightened up.”

Brian Austin, Industry Relations Director at Avalara, added: “The ability to quickly generate realistic mock articles shows our spokespeople the high stakes of media interviews. The combination of deep expertise built over decades alongside the efficiency of AI takes a traditional media training session to the next level.”

Pamela Knudsen, Senior Spokesperson at Avalara: “Seeing example articles straight after an interview underscored the importance of the training and enabled me to incorporate the suggestions immediately while the interview was still fresh in my mind.”

Pricing

Individual subscriptions cost $500 per seat per month with discounts for enterprises.

The launch comes after a year of 49% revenue growth for the agency, which was recently named PRWeek’s Small Consultancy of the Year in the UK and winner of Best B2B Campaign in the US.

Try it at mediatrainer.fightorflight.com