Jo is a creative all-rounder and has spent her career designing for print, web, digital, campaign and user experiences for well-known UK brands such as Simply Be, JD Williams Jacamo and Silentnight.

She loves dreaming up creative solutions, is obsessed with music, and in her spare time loves travelling, reading, running, playing piano and drumming in big parades with samba bands. She also loves visiting immersive light and sound art installations and will travel almost anywhere to see one.