Ethan Chiu brings a passion for inclusive storytelling to Fight or Flight, with a PR background spanning corporate, consumer, nonprofit, tech, and healthcare sectors. Prior to joining FoF, he specialized in strategic media relations, provided DEI counsel to clients and partners, and co-led efforts to champion accessible communication practices at a global PR agency.
Originally from Chicago, IL, Ethan is currently exploring the Pacific Northwest living in Vancouver, Washington.
Mitra has worked on a wide range of B2B tech clients, including fintech, cybersecurity and deep tech. A media relations enthusiast, she loves shaping stories that help clients stand out.
When she’s not working, she’s happiest discovering London’s wine bars, at the cinema, or taking her dog on a long walk.
Stacey believes that all storytelling needs to be bold and strategic. She does exactly this by bridging digital, social, and earned media together into seamlessly integrated B2B campaigns. Her experience spans a variety of industries and global brands including Google – how cool!
When not at work, you can find her teaching Pilates at a local studio.
Flo is your classic people person who brings limitless enthusiasm to everything she does. She’s passionate about coming up with fun and unexpected ways for businesses to tell their story. With a background in corporate communications and public affairs, she’s worked on campaigns for global organisations including Microsoft and HARIBO.
Wobbly on her feet, she’s been known to “trip and fall” into a charity shop and come back out with some “unbelievable finds”.
Karla has deep B2B tech experience with roots in supply chain and mobility. She loves translating complex narratives into clear stories and building relationships with people who are passionate about what they do.
Karla is based in Austin, TX, and in her spare time enjoys working out, making sourdough, and hanging with her Dalmatian, Nola.
For as long as she can remember, Aoife has always possessed a passion for storytelling, be that through acting on stage or engaging in debate with friends. Naturally, media relations is an area Aoife has immediately taken to, whilst driving coverage for purpose driven campaigns is what creates the sparks!
When not at work, you can find Aoife in the local SoulCycle studio, travelling with friends, or at the next best festival.
Avery has been entirely immersed in the world of B2B tech since graduating college, and she has experience leading media efforts at other B2B tech-focused PR agencies. In her last role she worked primarily with startups, helping them build brand recognition from the ground up.
Avery is a massive animal lover, and budding chef (unless someone suggests eating out!).
Isabel has a background in journalism and came to FoF from a B2B marketing position. She is developing a range of experience in creative work and is branching into the health-tech world. Outside of work you can find her reading a good novel or watching bad reality TV. And, like any good New Yorker, she takes bagel analysis very seriously.
Eliza joins Fight or Flight with a range of previous tech PR experience and a degree in Business and Politics and International Relations. She loves getting stuck into creative and innovative campaigns, especially in the data industry. When not at work, she loves making pasta (yet to master spaghetti) and surfing! But not at the same time… yet.
Allie joins FoF from Tampa, Florida. With a background in cyber and tech Corporate Communications, she has a passion for storytelling, media relations, and building thought leadership that stands out. When she’s not busy with work, you can find her at the gym, soaking up some Florida sunshine, or spending time with her Australian Shepherd.