One of the first members of the Fight or Flight team, Gemma has a decade’s experience running PR programs for major blue chips including Capgemini, Expedia, Gartner,  Honeywell, IBM and LinkedIn. She is a skilled knitter, a green-fingered gardener and proud owner of five chickens, two cats and her two boys, Alfie and Xander.

Anneli brings a wealth of experience on all things finance within the creative industry.

Outside of spreadsheets and numbers, Anneli has a passion for animals. Her evenings and weekends are spent mucking out horses, walking the dogs and caring for her flock of sheep. Along with her two teenage children and husband, they enjoy sports, particularly skiing and, well, basically anything outdoors. She loves making numbers “add up” and is enjoying working with FoF to succeed.

It’s the thrill of coverage that gets Dan out of bed. He has led, managed and executed international and local media relations programmes for Ericsson, IBM and Trustly, and has a love of MarTech after driving coverage for Gartner for Marketers, Teads and LinkedIn Marketing Solutions.

Down the pub he’ll tell you he’s had a UK top 40 hit, acted in a BBC drama and scored a winner at Molineux – one is certainly not true.

Emma brings two decades of experience leading corporate and tech PR programs, helping a diverse range of companies tell their innovation story, from small tech startups to major household names like Microsoft, IBM, Verizon, Ericsson and FedEx.

Born and raised in London, Emma made the move stateside 10 years ago – but hasn’t lost her accent. She now lives in New Jersey with her husband, two young children and a cat (also a transplant from London).

Tim (aka Fryman) is a global storytelling and campaign leader. He has worked with some of the most respected global brands, including, Amazon, Expedia, Microsoft, Salesforce, and Samsung.

He and his wife have two teens, two pugs and a passion for everything living in Pacific Northwest offers: biking, hiking, kayaking, skiing, and the occasional misty day.

Charlie has spent his whole career caring perhaps too deeply about media strategy and has led programmes for the likes of the GSMA, Microsoft, IBM, Nokia and Trainline. When he’s not telling people how many times he’s been to Mobile World Congress, he can mostly be found listening to Argentinian reggae, tidying up after his kids or thinking deeply about county cricket.

David is a former business journalist with a decade of experience advising clients across technology, pharma, energy, finance and aerospace. He helps communications teams develop creative campaigns that raise awareness, brand affinity and effectiveness. David also suffers from a chronic addiction to lower-league English football.

Joe has led multi-market programs for blue chips BAE Systems, IBM, LinkedIn, Microsoft, SAP and Symantec as well as high growth scale ups Concur, Tableau and hybris en route to their respective sales. He plays guitar and piano, has two kids and two cats, supports Man Utd and claims he is related to Ronan Keating.