Nominated for EMEA New Consultancy of the Year at the 2022 SABRE Awards!

With over 200 submissions, the competition has been tough and we’re proud that the FoF team’s hard work has been rewarded.

Fight or Flight has been nominated for EMEA New Consultancy of the Year at PRovoke Media’s SABRE Awards. We’ve also picked up a nomination for our Dress Release campaign for Roland DG, in the Technology: Hardware category. Another two nominations to kick off the year!

Within our nomination, judges noted that “Fight or Flight has made immense strides since opening for business in April 2020, just one month into the first Covid shutdown”.

It’s also great to see another nomination coming our way for the Roland DG Dress Release campaign.

In case you’ve not seen our full write-up; in the spirit of “show not tell”, we created the world’s first “Dress Release” – a press release ornately printed onto a beautiful dress. We then used our dress to drive a major coverage cycle across our four key markets, Italy, France, Spain and the UK.

Delivering 60+ articles in all major markets and a social engagement lift of 1,900+% (with no paid spend!), it’s a campaign we’re truly proud of. To see it nominated for its second award already is just the icing on top!

We’re looking forward to finding out the results at the SABRE Awards at the end of May!


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