Tim Fry joins Fight or Flight as our US Chair

FoF’s US expansion continues with director Dan Bird relocating to our New York office, joined by our Boston-based vice president, Laurel Case, and Los Angeles-based account manager, Carolina Mejia Erazo.

Tim spent 18 years at Weber Shandwick running the firm’s Seattle office and its global technology practice, before launching his own consultancy 468 Communications. In his new role at Fight or Flight, Tim will support the agency’s growth in the US through senior client engagements, business development and recruitment.

“Fight or Flight is on a mission to shake up the world of B2B marketing, and the agency’s stellar growth shows this message is resonating with clients globally,” said Fry. “We have a strong and rapidly growing presence in the US market, and I see huge potential to expand this footprint by building on the agency’s award-winning work and assembling the industry’s finest practitioners.”

Since launching in April 2020, Fight or Flight has built an impressive roster of B2B clients including DLA Piper, Expedia Group, GitHub, LinkedIn, Nokia, Sky, and Tableau. Sixty percent of the agency’s assignments are global in scope, with teams distributed between UK, Western Europe and increasingly the US. Over the past year, Fight or Flight has topped the list of marketing industry award winners in categories ranging from most creative campaign to consultancy of the year.

“We spent a decade working with Tim at Weber Shandwick and we know first-hand what an inspiring, strategic leader he is,” said Fight or Flight managing partner, Joe Walton. “His experience building and scaling global teams and leading international campaigns will be game-changing for us. It is an honour to welcome Tim to the Fight or Flight team, and we can’t wait to see what this partnership brings.”

Since July, Fight or Flight has won a string of US-based projects from clients including: decision-making platform provider, Board International; SAP Emarsys, the customer engagement platform company; and Quantexa, the contextual intelligence data platform company. This adds to existing US work with clients including Expedia and Medius, an AP automation leader.

“Fight or Flight has been our PR, organic and paid social agency of record in the US, UK and Sweden since the start of the year,” said Kim Albrecht, CMO of Medius. “We are thrilled with the results the team has delivered and are excited to see the agency adding such high calibre talent that will take our marketing to new levels of success.”


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