Atera - Super Sick Monday

On Super Bowl Sunday, millions of people around the world tune in for the game. On Monday, many of them call in sick, even IT managers, who companies depend on to keep the technology running. 

We helped IT management company Atera tackle the problem, targeting their IT audience with a story suggesting many IT workers would be too hungover to work on Super Sick Monday. The message? Atera’s AI-powered IT management software is the perfect solution to handling tasks when you’re not feeling 100%. 

The campaign caught fire, with coverage on FOX Business and BBC News. To amplify the message, we launched an influencer campaign featuring NFL players, who humorously told IT managers that Atera’s AI software was the cure to post-Super Bowl sluggishness. The blend of humor, timeliness, and a real solution created buzz and significantly increased brand visibility for Atera, proving that bold storytelling can drive engagement—particularly in the most competitive news environments.