The Nike Swoosh. The Golden Arches. A brand that is instantly recognisable tends to sell more and command a higher price. So why aren’t more brands investing in building and protecting these assets? Fight or Flight worked with Frontify, a brand management software provider, to demonstrate the power of building – and investing in – distinctive brands. 

We worked with illustrator, Gus Morais, to design a fiendishly addictive game, Spot the Brand, hiding 50 brand logos in a beautifully drawn cityscape – and then we targeted our audience of marketers with an integrated outreach. 

Our game went viral, with over 40,000 plays, a massive engagement number for a niche trade audience. Our email marketing outreach had an open rate of 20.56% with a CTR of 15.86%. The first post on LinkedIn generated a 350% rise in followers.  

Our game was supported by an earned and paid media strategy, also becoming Marketing Brew’s best performing paid partnership ever. 

Crucially, the campaign impacted the sales pipeline, inspiring prospects to book a Frontify demo, with sales leads spiking by 96% in the first two weeks of launch. 

Our multi award-winning campaign showed that the best way to get your audience to notice something is, in fact, to hide it from them.