How do you take on  Microsoft Powerpoint, a brand with almost total control of the market? That was the challenge for Pitch, a provider of presentation software.

Powerpoint is the default choice for many. Our campaign had to persuade people to consider switching: ‘Next Slide Company Please’. 

We started with a truth that everyone could agree on: pitching is broken. All the late nights. The cold pizza. The dodgy decks. Surely there’s a better way? 

We set out to tell the real story behind pitching, with a report exploring the ugly truth of pitching, which sparked a conversation in the marketing trade press. We needed a big-hitting influencer to send our story into marketers’ news feeds – TikTok superstar Rob Mayhew called on his LinkedIn followers to share their worst pitch stories as inspiration for a unique piece of content. And the post exploded, with hundreds of hilarious pitch tales flooding in. 

The campaign drove over half a million impressions, with Rob’s video viewed 237,000 times. The story landed in the likes of The Drum and Campaign, with a substantial segment on the popular Uncensored CMO podcast. But most importantly, it drove a 91% rise in sign-ups to Pitch software.