Our ambition was simple: make Raindrop impossible to ignore in the places buyers go to evaluate procurement platforms and turn that visibility into pipeline.
The answer: a comms transformation.
Together we repositioned the narrative to reflect real buyer pain points, created a sharper visual brand identity to stand out in a crowded category, and rebuilt the website to be clearer, faster and more discoverable. At the core sat a dedicated Generative Engine Optimisation (GEO) programme designed to influence how Raindrop appears in LLM responses supported by a new content engine built around high-intent prompts, earned media results in trade publications, and a highly targeted paid strategy to accelerate visibility.
It worked.
Raindrop achieved its highest ever volume of marketing-qualified leads, secured major enterprise customers including Lloyd’s Register, and, in a clear indication of how fast behaviour is shifting, being invited to pitch for a major UK retailer after being recommended by ChatGPT during the vendor selection process.
What started as a visibility challenge became a growth engine for Raindrop. In an AI-shaped market, it’s not just about what you say. It’s about whether you show up when it counts.