LinkedIn - New World of Work

A campaign for a social media giant.

Linkeidn

We worked with the social network to communicate the need for a new, and more equitable, world of work.

Brief

The pandemic brought LinkedIn’s vision to connect every member of the global workforce to economic opportunity into the spotlight.

International Women’s Day 

Ahead of IWD, we released labour market data showing how women’s jobs are more vulnerable and prone to economic shocks and business disruption. The ‘entitlement gap’ between men and women in the workplace drove widespread coverage across broadcast media, including the BBC World Service.

Last in, First out

Did you shelter in your job in 2021? You wouldn’t be alone. To support in-house and agency recruiters, we unveiled research revealing employees in 2021 were sheltering in their current roles over fears of being “last in, first out” during the pandemic uncertainty. The story, covered in the Evening Standard, City AM, iNews and The Sunday Times, provided tips for employers looking to prise the best talent away.

Jobs on the Rise

Ask a Foffer what they wanted to be when they were younger and they might have said Prime Minister, astronaut or even Spider-Man. But we should have aspired to be Customs Officers or Sustainability Managers. After sifting through LinkedIn’s latest platform data, we revealed these to be the UK’s fastest growing and in-demand jobs.

By tying these roles into macroeconomic factors, such as Brexit, the pandemic and the environmental crisis, we were able to generate widespread national coverage for the Jobs on the Rise report.

Janine Chamberlin was interviewed by BBC World Business Report and Ian King Live on Sky News and BBC Radio 4’s Today Programme. EMEA chief Josh Graff also appeared on Bloomberg Daybreak Europe and spoke to Business Insider to compare the UK findings to other major European markets.

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